ISABEL DINGLE

Reverie is a vegan leather accessories brand for the alternative, rookie teen. To launch the brand we created an interactive game called Reverie Rescue.

 

By combining activism with amusement, the stereotypical perception of Veganism changes into something fun and lighthearted. 

 

The game adapts the target audiences' eclectic, nostalgic style while transforming Veganism's fashionability.